The Influence of Brand Experience, Perceived Value, and Brand Trust on Brand Loyalty of Glad2Glow Products among Gen Z in Surabaya
The skincare industry in Indonesia has experienced rapid growth, making skincare a routine necessity for modern society. Amidst increasing competition and reputational risks, companies must understand the factors influencing brand loyalty, particularly among the Gen Z segment, known for being criti...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-10-01
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| Edice: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Témata: | |
| On-line přístup: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7536 |
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