Investigating the impact of brand loyalty based on satisfaction, trust and commitment in Iranian clothing brands
Abstract This study examines the effect of loyalty to Iranian apparel brands through the paths of satisfaction, trust, and commitment to the brand. In today's competitive environment, brands are considered one of the most valuable assets of organizations, and their ability to attract and retain cust...
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| Principais autores: | , , , |
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| Format: | Artigo |
| Jezik: | Persa |
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Research Center of Resource Management Studies and Knowledge-Based Business
2024-09-01
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| Serija: | رویکردهای نوین در مدیریت و بازاریابی |
| Teme: | |
| Online dostop: | https://www.jnamm.ir/article_215173_23b647144c2deaf6fc13bb86dad86c1c.pdf |
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