Influence of cognitive value, interactive behaviour and imprints on consumers’ brand loyalty
Abstract This paper aims to examine how imprints can be used to evaluate the interaction between buyers and sellers engaged in a transaction. This paper also investigates how brand loyalty can be enhanced through live broadcast products and platforms. The researchers employed structural equation mod...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Springer Nature
2025-12-01
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| Schriftenreihe: | Humanities & Social Sciences Communications |
| Online-Zugang: | https://doi.org/10.1057/s41599-025-06385-4 |
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