The role of customer based brand equity in the effect of advertising on consumer response
The importance of brand equity in current marketing world is clear. a strong brand can be worth more than the usual value for an organization. This issue has an utmost important in the tourism industry. Todays tourism organization are looking for the identification of effective factor for promoting...
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| Glavni autori: | , , |
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| Format: | Artigo |
| Jezik: | Persa |
| Izdano: |
Yazd University
2014-12-01
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| Serija: | کاوشهای مدیریت بازرگانی |
| Teme: | |
| Online pristup: | http://bar.yazd.ac.ir/article_534_2c0b4ba3e711e1e192dc78920de9fef1.pdf |
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