The effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand
Abstract The main objective of this study is the effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand among Instagram users. The research is applicable in...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado em: |
Research Center of Resource Management Studies and Knowledge-Based Business
2025-03-01
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| Colecção: | رویکردهای نوین در مدیریت و بازاریابی |
| Assuntos: | |
| Acesso em linha: | https://www.jnamm.ir/article_225691_85b582fcb14fbd721f2b9c1cb480a68d.pdf |
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