The effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand

Abstract The main objective of this study is the effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand among Instagram users. The research is applicable in...

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Ngā kaituhi matua:	homa doroudi, Mojgan Babaei
Hōputu:	Artigo
Reo:	Persa
I whakaputaina:	Research Center of Resource Management Studies and Knowledge-Based Business 2025-03-01
Rangatū:	رویکرد‌های نوین در مدیریت و بازاریابی
Ngā marau:	customized advertising on social media brand loyalty perceived quality emotional attachment to the brand
Urunga tuihono:	https://www.jnamm.ir/article_225691_85b582fcb14fbd721f2b9c1cb480a68d.pdf
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!