The effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand

Abstract The main objective of this study is the effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand among Instagram users. The research is applicable in...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	homa doroudi, Mojgan Babaei
Формат:	Artigo
Хэл сонгох:	Persa
Хэвлэсэн:	Research Center of Resource Management Studies and Knowledge-Based Business 2025-03-01
Цуврал:	رویکرد‌های نوین در مدیریت و بازاریابی
Нөхцлүүд:	customized advertising on social media brand loyalty perceived quality emotional attachment to the brand
Онлайн хандалт:	https://www.jnamm.ir/article_225691_85b582fcb14fbd721f2b9c1cb480a68d.pdf
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!