Perceived Quality, Brand Trust, Image, and Loyalty as Key Drivers of Fast Food Brand Equity
In the fiercely competitive fast-food industry, building strong brand equity is crucial for long-term success. This study investigates the effects of brand trust, brand image, and perceived quality on brand equity, while also examining the mediating role of brand loyalty in these relationships with...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Institut Agama Islam Sunan Giri Ponorogo
2025-04-01
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| シリーズ: | Indonesian Journal of Islamic Economics and Finance |
| 主題: | |
| オンライン･アクセス: | https://ejournal.insuriponorogo.ac.id/index.php/jief/article/view/7012 |
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