Perceived Quality, Brand Trust, Image, and Loyalty as Key Drivers of Fast Food Brand Equity
In the fiercely competitive fast-food industry, building strong brand equity is crucial for long-term success. This study investigates the effects of brand trust, brand image, and perceived quality on brand equity, while also examining the mediating role of brand loyalty in these relationships with...
Gardado en:
| Principais autores: | , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Institut Agama Islam Sunan Giri Ponorogo
2025-04-01
|
| Series: | Indonesian Journal of Islamic Economics and Finance |
| Assuntos: | |
| Acceso en liña: | https://ejournal.insuriponorogo.ac.id/index.php/jief/article/view/7012 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|