Consumer boycott of greenwashing practices
PurposeThis study aimed to understand the motivations behind consumers’ decisions to boycott greenwashing practices.Design/methodology/approachWe conducted a quantitative survey with a sample of 1,251 consumers, using a questionnaire composed of four main constructs: perception of greenwashing pract...
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| Main Authors: | , , |
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| Format: | Artigo |
| Language: | Português |
| Published: |
Emerald Publishing
2025-06-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | https://www.emerald.com/rege/article-pdf/32/3/151/10361063/rege-08-2024-0134en.pdf |
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