Consumer boycott of greenwashing practices
PurposeThis study aimed to understand the motivations behind consumers’ decisions to boycott greenwashing practices.Design/methodology/approachWe conducted a quantitative survey with a sample of 1,251 consumers, using a questionnaire composed of four main constructs: perception of greenwashing pract...
-д хадгалсан:
| Үндсэн зохиолчид: | , , |
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| Формат: | Artigo |
| Хэл сонгох: | Português |
| Хэвлэсэн: |
Emerald Publishing
2025-06-01
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| Цуврал: | REGE Revista de Gestão |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://www.emerald.com/rege/article-pdf/32/3/151/10361063/rege-08-2024-0134en.pdf |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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