Consumer boycott of greenwashing practices
PurposeThis study aimed to understand the motivations behind consumers’ decisions to boycott greenwashing practices.Design/methodology/approachWe conducted a quantitative survey with a sample of 1,251 consumers, using a questionnaire composed of four main constructs: perception of greenwashing pract...
Збережено в:
| Автори: | , , |
|---|---|
| Формат: | Artigo |
| Мова: | Português |
| Опубліковано: |
Emerald Publishing
2025-06-01
|
| Серія: | REGE Revista de Gestão |
| Предмети: | |
| Онлайн доступ: | https://www.emerald.com/rege/article-pdf/32/3/151/10361063/rege-08-2024-0134en.pdf |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|