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Consumer boycott of greenwashing practices

PurposeThis study aimed to understand the motivations behind consumers’ decisions to boycott greenwashing practices.Design/methodology/approachWe conducted a quantitative survey with a sample of 1,251 consumers, using a questionnaire composed of four main constructs: perception of greenwashing pract...

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Principais autores: Taís Pasquotto Andreoli, Patrícia Cardoso Silva, Evandro Luiz Lopes
Format: Artigo
Sprog:Português
Udgivet: Emerald Publishing 2025-06-01
Serier:REGE Revista de Gestão
Fag:
Misleading marketing communication
Greenwashing
Skepticism
Boycott
Consumer behavior
Online adgang:https://www.emerald.com/rege/article-pdf/32/3/151/10361063/rege-08-2024-0134en.pdf
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