Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products
This study examines the relationship between the intensity of boycott campaigns and the intention to participate in such campaigns, with a focus on the mediating role of boycott intention and the moderating effect of access to substitute products. Using a correlational approach, data from 210...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
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Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2025-03-01
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| Schriftenreihe: | Journal of Economics, Business & Accountancy Ventura |
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