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Exploring chatbot trust: Antecedents and behavioural outcomes

An awareness about the antecedents and behavioural outcomes of trust in chatbots can enable service providers to design suitable marketing strategies. An online questionnaire was administered to users of four major banking chatbots (SBI Intelligent Assistant, HDFC Bank's Electronic Virtual Assistant...

Whakaahuatanga katoa

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Subburaj Alagarsamy, Sangeeta Mehrolia
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Elsevier 2023-05-01
Rangatū:Heliyon
Ngā marau:
Urunga tuihono:http://www.sciencedirect.com/science/article/pii/S2405844023032814
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