Factors Affecting Customer Trust in Chatbot Usage: Evidence from Indonesia
Introduction/Main Objectives: Customer trust is critical in ensuring the successful implementation of chatbots. Building trust is essential to ensure that users feel confident in using chatbot across various contexts, including customer service. Background Problems: Despite its importance, there is...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas Gadjah Mada
2025-09-01
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| Col·lecció: | Journal of Indonesian Economy and Business |
| Matèries: | |
| Accés en línia: | https://journal.ugm.ac.id/v3/jieb/article/view/11047 |
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