THE EFFECT OF CUSTOMERS’ ATTITUDES TOWARDS CHATBOTS ON THEIR EXPERIENCE AND BEHAVIORAL INTENTION IN TURKEY
Chatbots are a recent technology that brands and companies adopt to provide 24/7 customer service. However, some customers have several concerns regarding technology, and therefore, prefer talking to humans rather than chatbots. Brands must improve their chatbots based on customer experience because...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Croatian Interdisciplinary Society
2021-09-01
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| Colecção: | Interdisciplinary Description of Complex Systems |
| Assuntos: | |
| Acesso em linha: | https://www.indecs.eu/2021/indecs2021-pp420-436.pdf |
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