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Usability, Humanization, and Perceived Service are Predictors of Customer Satisfaction in Chatbot Interactions

Companies’ online presence has driven the use of chatbots in digital channels as a solution to expand customer service. These systems make it possible to offer satisfying experiences and handle requests on a large scale. Even when adopting this technology, companies must regularly assess whether...

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Detalles Bibliográficos
Autores principales: Yezid Alfonso Cancino Gomez, Lugo Manuel Barbosa Guerrero, Jairo Jamith Palacios Rozo
Formato: Artigo
Lenguaje:Inglês
Publicado: Universitas Indonesia 2026-01-01
Colección:International Journal of Technology
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Acceso en línea:https://ijtech.eng.ui.ac.id/article/view/8087
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