THE INFLUENCE OF SOCIAL INFLUENCE AND PEER INFLUENCE ON INTENTION TO PURCHASE IN E-COMMERCE
The development of information technology increases the number of active users of mobile phones and several platforms in it, such as ecommerce. Social groups and peers influence determining consumer behavior to make purchasing decisions on e-commerce. The purpose of this study was to determine the...
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| Glavni autori: | , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Universitas Ciputra Surabaya
2023-04-01
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| Serija: | Review of Management and Entrepreneurship |
| Teme: | |
| Online pristup: | https://journal.uc.ac.id/index.php/rome/article/view/3683 |
| Oznake: |
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