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THE INFLUENCE OF SOCIAL INFLUENCE AND PEER INFLUENCE ON INTENTION TO PURCHASE IN E-COMMERCE

The development of information technology increases the number of active users of mobile phones and several platforms in it, such as ecommerce. Social groups and peers influence determining consumer behavior to make purchasing decisions on e-commerce. The purpose of this study was to determine the...

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Principais autores: Celine Miyuki Gunawan, Laili Rahmania, Irantha Hendrika Kenang
Format: Artigo
Sprog:Inglês
Udgivet: Universitas Ciputra Surabaya 2023-04-01
Serier:Review of Management and Entrepreneurship
Fag:
social influence
peer influence
attitude towards using e-commerce
intention to purchase
e-commerce
Online adgang:https://journal.uc.ac.id/index.php/rome/article/view/3683
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