The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics
Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty in the banking sector. This study examines the moderators of the effect of customer experience, satisfaction and word-of-mouth intentions on customer loyalty. Data were collected fro...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Taylor & Francis Group
2022-12-01
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| Serie: | Cogent Business & Management |
| Soggetti: | |
| Accesso online: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2082015 |
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