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Sake as Cultural Diplomacy: A Soft Power Approach to Japan’s Nation Branding in Europe

This study examines the strategic role of sake as an instrument of cultural diplomacy within the framework of trade relations between Japan and Europe, using a theoretical approach that combines the concepts of soft power, gastrodiplomacy, and nation branding. Sake, as a traditional Japanese ferment...

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Bibliografiset tiedot
Päätekijät: F. Rafiqi, A. Maksum
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Association of Japanologists 2026-01-01
Sarja:Russian Japanology Review
Aiheet:
Linkit:https://www.japanreview.ru/jour/article/view/132
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