The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan)

Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of three variables: passion, commitment, and attit...

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Autors principals:	Saied Saieda Ardakani, Amirreza konjkav monfared, Farzaneh Zarabkhaneh
Format:	Artigo
Idioma:	Persa
Publicat:	Allameh Tabataba'i University Press 2021-06-01
Col·lecció:	Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
Matèries:	destination brand experience destination brand passion destination brand commitment destination brand attitude tourist citizenship behavior
Accés en línia:	https://tms.atu.ac.ir/article_12789_af8ce9ed4675572026182796d537b72b.pdf
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