Sake as Cultural Diplomacy: A Soft Power Approach to Japan’s Nation Branding in Europe

This study examines the strategic role of sake as an instrument of cultural diplomacy within the framework of trade relations between Japan and Europe, using a theoretical approach that combines the concepts of soft power, gastrodiplomacy, and nation branding. Sake, as a traditional Japanese ferment...

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Autors principals:	F. Rafiqi, A. Maksum
Format:	Artigo
Idioma:	Inglês
Publicat:	Association of Japanologists 2026-01-01
Col·lecció:	Russian Japanology Review
Matèries:	sake diplomacy soft power japan–europe trade relations nation branding cool japan japan–eu economic partnership agreement (epa).
Accés en línia:	https://www.japanreview.ru/jour/article/view/132
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