Influence factors in increasing brand loyalty through customer engagement on MPV cars

Customer engagement can be formed with supportive social media marketing and brand experience. But in this case, the company has not fully created the experience and social media consumers need. The company’s strategy to increase car sales certainly needs to be promoted. This study aims to determine...

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Główni autorzy:	Indawati Lestari, Desy Astrid Anindya, Finta Aramita
Format:	Artigo
Język:	Inglês
Wydane:	Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-08-01
Seria:	JPPI (Jurnal Penelitian Pendidikan Indonesia)
Hasła przedmiotowe:	sosial media marketing, brand experience, customer engagement, brand loyalty
Dostęp online:	https://jurnal.iicet.org/index.php/jppi/article/view/3281
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