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Influence factors in increasing brand loyalty through customer engagement on MPV cars

Customer engagement can be formed with supportive social media marketing and brand experience. But in this case, the company has not fully created the experience and social media consumers need. The company’s strategy to increase car sales certainly needs to be promoted. This study aims to determine...

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Bibliografische gegevens
Hoofdauteurs: Indawati Lestari, Desy Astrid Anindya, Finta Aramita
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-08-01
Reeks:JPPI (Jurnal Penelitian Pendidikan Indonesia)
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Online toegang:https://jurnal.iicet.org/index.php/jppi/article/view/3281
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