Influence factors in increasing brand loyalty through customer engagement on MPV cars

Customer engagement can be formed with supportive social media marketing and brand experience. But in this case, the company has not fully created the experience and social media consumers need. The company’s strategy to increase car sales certainly needs to be promoted. This study aims to determine...

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Principais autores:	Indawati Lestari, Desy Astrid Anindya, Finta Aramita
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-08-01
סדרה:	JPPI (Jurnal Penelitian Pendidikan Indonesia)
נושאים:	sosial media marketing, brand experience, customer engagement, brand loyalty
גישה מקוונת:	https://jurnal.iicet.org/index.php/jppi/article/view/3281
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!