The Importance of Frequent Flyer Programs: An In-depth Analysis
This paper discusses the important roles of frequent flyer programs (FFPs) in the airline industry with an emphasis on FFPs as a tool for airline business development, a customer relationship management (CRM) tool, and an airline tool of highest return of investment among CRM initiatives. An FFP is...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Instituto de Aeronáutica e Espaço (IAE)
2022-04-01
|
| Σειρά: | Journal of Aerospace Technology and Management |
| Θέματα: | |
| Διαθέσιμο Online: | https://www.scielo.br/j/jatm/a/G7RdJbxRj3rXcLMqbgpwrzv/?format=pdf&lang=en |
| Ετικέτες: |
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|