From frequent flyer programmes to air cargo loyalty schemes: An investigation into the use of loyalty programmes by international cargo airlines

This paper contributes to understandings of loyalty programmes in B2B markets by examining the adoption of dedicated customer loyalty schemes by international cargo airlines. Although a substantial body of research explores the use of frequent flyer programmes (FFPs) and associated loyalty schemes i...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Andrew Timmis, Lucy Budd, Stephen Ison
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Elsevier 2025-12-01
coleção:	Transport Economics and Management
Assuntos:	B2B loyalty programmes Air transport Cargo airlines Frequent flyer programme (FFP) Air cargo loyalty programmes
Acesso em linha:	http://www.sciencedirect.com/science/article/pii/S2949899625000127
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!