From frequent flyer programmes to air cargo loyalty schemes: An investigation into the use of loyalty programmes by international cargo airlines

This paper contributes to understandings of loyalty programmes in B2B markets by examining the adoption of dedicated customer loyalty schemes by international cargo airlines. Although a substantial body of research explores the use of frequent flyer programmes (FFPs) and associated loyalty schemes i...

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מידע ביבליוגרפי

Principais autores:	Andrew Timmis, Lucy Budd, Stephen Ison
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Elsevier 2025-12-01
סדרה:	Transport Economics and Management
נושאים:	B2B loyalty programmes Air transport Cargo airlines Frequent flyer programme (FFP) Air cargo loyalty programmes
גישה מקוונת:	http://www.sciencedirect.com/science/article/pii/S2949899625000127
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