Effect of “Single” vs. “Multiple” possession and usage of loyalty programme on re-purchase intention behavior of airline frequent passengers in India

Purpose: This paper tries to find out the effect of single vs. multiple possession and usage of frequent flyer programme by frequent passengers on their re-purchase intention behavior in India.   Design/methodology/approach: This paper tested the hypotheses, whether the variations in possession leve...

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Autor principal:	Joemon Pappachan
Formato:	Artigo
Idioma:	Inglês
Publicado em:	OmniaScience 2018-10-01
coleção:	Journal of Airline and Airport Management
Assuntos:	Frequent flyer programme, airline loyalty, airline brand image, passenger trust, re-purchase behavior
Acesso em linha:	http://www.jairm.org/index.php/jairm/article/view/116
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