CONSUMER BEHAVIOR AND FACTORS THAT AFFECT SATISFACTION AND RISK PERCEPTION OF PURCHASES OF OWN BRAND FOOD PRODUCTS
In view of increased competition, combined with political, economic, social and technological uncertainties, the Brazilian retail sector has b een going through a transformation process led, on the one hand, by market pressure itself, and on the other hand, by...
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| Publicat a: | RAI - Revista de Administração e Inovação |
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| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade de São Paulo
2015
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=97338294016 |
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