An Exploratory Look at Early Online Auction Decisions: Extending Signal Theory
Extant literature in decision theory suggests that online auction buyers depend on signals for mitigating uncertainty that influence bidder behavior at multiple points. However, the depth and breadth of the use of signals has only been partially explored. Using data from 242 online auction users, we...
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| Veröffentlicht in: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Hauptverfasser: | , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidad de Talca
2015
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=96532237004 |
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