An Exploratory Look at Early Online Auction Decisions: Extending Signal Theory
Extant literature in decision theory suggests that online auction buyers depend on signals for mitigating uncertainty that influence bidder behavior at multiple points. However, the depth and breadth of the use of signals has only been partially explored. Using data from 242 online auction users, we...
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| 出版年: | Journal of Theoretical and Applied Electronic Commerce Research |
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| 主要な著者: | , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Universidad de Talca
2015
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=96532237004 |
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