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The Usage of Contextual Discounting and Opposition in Determining the Trustfulness of Users in Online Auctions

The communication within Internet auction systems proceeds as a rule under the situation in which users are not in physical contact nor they do not know anything of each other. They have therefore to rely on reputation mechanisms implemented within these online systems. Such mechanisms help to creat...

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Pubblicato in:Journal of Theoretical and Applied Electronic Commerce Research
Autori principali: Ladislav Beranek, Jiri Knizek
Natura: Artigo
Lingua:Inglês
Pubblicazione: Universidad de Talca 2012
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Accesso online:https://www.redalyc.org/articulo.oa?id=96524450004
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