Willingness to try innovative food products: a comparison between British and Brazilian consumers

In this study we investigate the consumer’s willingness to try innovative food products in the context of themetropolitan area of Porto Alegre in Brazil and Cirencester in England, UK. Innovation in the food industry is animportant source of differentiation and a value-adding opportunity for manager...

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Vydáno v:BAR - Brazilian Administration Review
Hlavní autoři: Luciana Marques Vieira, Marcia Dutra de Barcellos, Luís Kluwe Aguiar, Gabriela Cardozo Ferreira
Médium: Artigo
Jazyk:Inglês
Vydáno: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2009
Témata:
Administración y Contabilidad
UK
Brazil
food products
food neophobia
consumer innovativeness
On-line přístup:https://www.redalyc.org/articulo.oa?id=84160104
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