The Enhancing Impact of Friendship Networks on Sales Managers’ Performance

This paper examines how relationships with friends moderate the impact of professional networks on sales performance. Based on a sample of 204 sales managers in a professional service company, this study presents evidence that friendship networks amplify the effect of sales forces’ professional netw...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
הוצא לאור ב:BAR - Brazilian Administration Review
Main Authors: Danny Pimentel Claro, Silvio Abrahão Laban Neto, Priscila Borin de Oliveira Claro
פורמט: Artigo
שפה:Inglês
יצא לאור: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2013
נושאים:
Administración y Contabilidad
sales
Networks
relationship marketing
גישה מקוונת:https://www.redalyc.org/articulo.oa?id=84125793002
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