Relationship Marketing Strategies: When Buyer and Supplier Follow Different Strategies to Achieve Performance
Relationship marketing is essential for success in business. The need to understand better the differences in thestrategies buyers and suppliers follow is what has motivated this study. We drew on emerging perspectives oninter-firm governance and networks to develop a theoretical framework to unders...
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| Veröffentlicht in: | BAR - Brazilian Administration Review |
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| Hauptverfasser: | , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2005
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=84120203 |
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