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Relationship Marketing Strategies: When Buyer and Supplier Follow Different Strategies to Achieve Performance

Relationship marketing is essential for success in business. The need to understand better the differences in thestrategies buyers and suppliers follow is what has motivated this study. We drew on emerging perspectives oninter-firm governance and networks to develop a theoretical framework to unders...

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Dades bibliogràfiques
Publicat a:BAR - Brazilian Administration Review
Autors principals: Danny Pimentel Claro, Priscila Borin de Borin de Oliveira Claro, Decio Zylbersztajn
Format: Artigo
Idioma:Inglês
Publicat: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2005
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Accés en línia:https://www.redalyc.org/articulo.oa?id=84120203
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