The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement
White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this strategy. There is a research gap between customer value and customer engagement (CE). This research explains that customer value is an antecedent of CE. However, some studies discuss t...
I tiakina i:
| I whakaputaina i: | Organizations and Markets in Emerging Economies |
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| Ngā kaituhi matua: | , , , |
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Vilniaus Universitetas
2022
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| Ngā marau: | |
| Urunga tuihono: | https://www.redalyc.org/articulo.oa?id=692372942005 https://www.redalyc.org/journal/6923/692372942005/ https://www.redalyc.org/journal/6923/692372942005/html/ https://www.redalyc.org/journal/6923/692372942005/692372942005.epub https://www.redalyc.org/journal/6923/692372942005/movil https://doi.org/10.15388/omee.2022.13.72 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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