BRAND AVOIDANCE: RELATIONS BETWEEN BRAND-RELATED STIMULI AND NEGATIVE EMOTIONS
The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the research on the topic of brand avoidance is usually qualitative, analysing only singular brand avoidance reasons, whereas this article employs a quantitative method to analyse brand avoidance, includi...
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| Published in: | Organizations and Markets in Emerging Economies |
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| Main Authors: | , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Vilniaus Universitetas
2015
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=692375777003 |
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