BRAND AVOIDANCE: RELATIONS BETWEEN BRAND-RELATED STIMULI AND NEGATIVE EMOTIONS
The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the research on the topic of brand avoidance is usually qualitative, analysing only singular brand avoidance reasons, whereas this article employs a quantitative method to analyse brand avoidance, includi...
Na minha lista:
| Publicado no: | Organizations and Markets in Emerging Economies |
|---|---|
| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Vilniaus Universitetas
2015
|
| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=692375777003 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|