BRAND AVOIDANCE: RELATIONS BETWEEN BRAND-RELATED STIMULI AND NEGATIVE EMOTIONS
The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the research on the topic of brand avoidance is usually qualitative, analysing only singular brand avoidance reasons, whereas this article employs a quantitative method to analyse brand avoidance, includi...
Kaydedildi:
| Yayımlandı: | Organizations and Markets in Emerging Economies |
|---|---|
| Asıl Yazarlar: | , |
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Vilniaus Universitetas
2015
|
| Konular: | |
| Online Erişim: | https://www.redalyc.org/articulo.oa?id=692375777003 |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
|