The Relationship Between White Ocean Strategy, Customer Value, and Customer Engagement

White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this strategy. There is a research gap between customer value and customer engagement (CE). This research explains that customer value is an antecedent of CE. However, some studies discuss t...

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Detalles Bibliográficos

Publicado en:	Organizations and Markets in Emerging Economies
Autores principales:	Sri Hartini, Masmira Kurniawati, Jovi Sulistiawan, Muhammad Ihwanudin
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Vilniaus Universitetas 2022
Materias:	Economía y Finanzas
Acceso en línea:	https://www.redalyc.org/articulo.oa?id=692372942005 https://www.redalyc.org/journal/6923/692372942005/ https://www.redalyc.org/journal/6923/692372942005/html/ https://www.redalyc.org/journal/6923/692372942005/692372942005.epub https://www.redalyc.org/journal/6923/692372942005/movil https://doi.org/10.15388/omee.2022.13.72
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