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THE MODERATING ROLE OF BRANDS FOR LOW INCOME LUXURY CONSUMERS

The value of luxury is a multidimensional construct that assesses how consumers consider the various dimensions of luxury in their consumption relations. The consumption of luxury is not a trivial activity for most people, but brings a certain fascination and is part...

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Publicat a:Independent Journal of Management & Production
Autors principals: Flávio Santino Bizarrias, Suzane Strehlau, Marcelo Moll Brandão
Format: Artigo
Idioma:Inglês
Publicat: Instituto Federal de Educação, Ciência e Tecnologia de São Paulo 2017
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Accés en línia:https://www.redalyc.org/articulo.oa?id=449552566007
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