THE MODERATING ROLE OF BRANDS FOR LOW INCOME LUXURY CONSUMERS
The value of luxury is a multidimensional construct that assesses how consumers consider the various dimensions of luxury in their consumption relations. The consumption of luxury is not a trivial activity for most people, but brings a certain fascination and is part...
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| Publicat a: | Independent Journal of Management & Production |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo
2017
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=449552566007 |
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