THE MODERATING ROLE OF BRANDS FOR LOW INCOME LUXURY CONSUMERS
The value of luxury is a multidimensional construct that assesses how consumers consider the various dimensions of luxury in their consumption relations. The consumption of luxury is not a trivial activity for most people, but brings a certain fascination and is part...
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| Veröffentlicht in: | Independent Journal of Management & Production |
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| Hauptverfasser: | , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo
2017
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=449552566007 |
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