Understanding consumer’s responses to negative emotions related to crowding on satisfaction and impulse purchase in retail: the mediating role of coping
The perception of crowding, understood as an individual’s response to crowds, can be observed in retail environments and influences positive and negative emotions. In this research we test the mediating effect of coping – rational strategies adopted to deal with negative emotions – in the relationsh...
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| Publicado no: | Revista de Administração - RAUSP |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade de São Paulo
2017
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=223453319008 |
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