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Understanding consumer’s responses to negative emotions related to crowding on satisfaction and impulse purchase in retail: the mediating role of coping

The perception of crowding, understood as an individual's response to crowds, can be observed in retail environments and influences positive and negative emotions. In this research we test the mediating effect of coping – rational strategies adopted to deal with negative emotions – in the relationsh...

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Detalhes bibliográficos
Publicado no:RAUSP Management Journal
Principais autores: Marlette Cassia Oliveira Ferreira, Marcelo Moll Brandão, Flavio Santino Bizarrias
Formato: Artigo
Idioma:Inglês
Publicado em: Universidade de São Paulo 2017
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=553863972008
https://www.redalyc.org/journal/5538/553863972008/
https://www.redalyc.org/journal/5538/553863972008/html/
https://www.redalyc.org/journal/5538/553863972008/553863972008.epub
https://www.redalyc.org/journal/5538/553863972008/movil
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