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The advertising of financial products in the press
Although experts on advertising and the discourse of advertising have traditionally presented a series of features common to all adverts, the incidence of these features depends on a number of factors, including the type of product being promoted, the market being addressed and the media used. This...
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| Publicado no: | Ibérica, Revista de la Asociación Europea de Lenguas para Fines Específicos |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Asociación Europea de Lenguas para Fines Específicos
2007
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=287024022007 |
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