Comparison as a way of emotional representation of information in advertising text
We investigate hidden comparisons that are relevant for advertising texts, created on the basis of lexical superlatives – marker words with an estimated value of high quality, superiority, originality, uniqueness, ideality, exemplaryness, etc. We show that the use of such hidden comparisons, not rel...
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Derzhavin Tambov State University
2021-06-01
|
| Series: | Неофилология |
| Assuntos: | |
| Acceso en liña: | https://neophilology.elpub.ru/jour/article/view/151 |
| Tags: |
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|