The advertising of financial products in the press

Although experts on advertising and the discourse of advertising have traditionally presented a series of features common to all adverts, the incidence of these features depends on a number of factors, including the type of product being promoted, the market being addressed and the media used. This...

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Detalles Bibliográficos
Publicado en:Ibérica, Revista de la Asociación Europea de Lenguas para Fines Específicos
Autores principales: Heather Adams, Laura Cruz García
Formato: Artigo
Lenguaje:Inglês
Publicado: Asociación Europea de Lenguas para Fines Específicos 2007
Materias:
Lengua y Literatura
advertising
product sector
discourse analysis
financial products
Discourse of advertising
Acceso en línea:https://www.redalyc.org/articulo.oa?id=287024022007
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